One big step, such as re-branding of products, can be extremely challenging. When it comes to already well positioned brand, this challenge takes on a whole extra dimension. At the very beginning, we should give a visual identity to the great star of our portfolio, which will justify the loyalty of existing customers, but also, win its new admirers.
All those who were involved in the creative process have met with many newspapers. For the first time,the cooperation with a large Italian manufacturer of espresso coffee was established. We had the opportunity to get in touch with the Italian printing houses.We have met with the latest trends in technology of printing and manufacturing of packaging, which are currently not available within the boundaries of Serbia. This moment has provided us with, so far, unprecedented opportunities for creative expression, which is largely determined by the appearance of the final product.
As the process of re-branding was coming close to an end, L’Antico espresso has got a new, modern and sophisticated look, slogan, but also a new name: Antico Sapore. All commercial packaging of Antico Sapore espresso coffee are changed: capsules, pound packages; but also the material intended for catering facilities: coffee cups, napkins, candy bars and more. We believe that you will be impressed with new look of your favorite espresso coffee, and all those who have not yet experienced the magic of old flavors, we suggest you to prepare to be enchanted at first sight, smell and sip.